Piyush Pandey is the Executive Chairman & National Creative Director Ogilvy & Mather India (its first creative head to occupy this post) and the winner of over 600 awards for advertising from all over the world. He is also Vice Chairman of O&M South Asia. Under Pandey, Oglivy & Mather has become the third largest advertising agency in India. Pandey is one of the most well known and influential men in Indian advertising industry and is sometimes called the Godfather of Indian Advertising.
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Born in Jaipur, Rajasthan, Pandey obtained his Master's degree from St Stephen's College, Delhi. He led Delhi University's cricket team to its win in the Rohinton Baria Trophy in 1979. He played in Ranji Trophy, India's premier domestic cricket tourney.
He also worked as a tea taster, before joining Ogilvy in 1982[1] as trainee Account Executive.[2]
He joined Ogilvy & Mather in Mumbai in 1982. In 1989, he moved to the creative department in O&M, became the Creative Director (1992) and rose to become the National Creative Director and the first creative head to occupy this post(1994). He was nominated to the Board of Directors in 1995 and in 2004, he was appointed as the Executive Chairman for Ogilvy, India & South Asia. He was recently appointed as Vice-Chairman of Ogilvy Asia-Pacific.
Under his leadership, Oglivy & Mather has become the third largest advertising agency in India and Ogilvy India is ranked amongst the most creative offices in entire Ogilvy network.[3] In September 2006, Piyush Pandey, the Chairman and Creative Director of Ogilvy & Mather India was nominated to the Ogilvy Worldwide Board.
Due to his international acclaim, he is also the most recent 'Godfather' of the Berlin School of Creative Leadership, where he acts as a mentor to creative executives from around the world.
Most notable ad campaigns in India designed by him are:[4][5]
Amongst his other contributions, the most notable are[4][5]:
He has won more than 600 awards, most notably:[6][7]
He was invited as a Jury in the Clio Awards(2000), Cannes Film Festival(2002), and as the President of the Jury for Outdoor & Press and Film at the Cannes Lion International Advertising Festival(2004) which was a first for an Asian. He was also invited to be a judge at the Asia Pacific Advertising Festival Awards, 2007.[7] [9]
Piyush Pandey is brother of Ila Arun, a popular Indian actor, TV personality. His another sister Rama Pandey is a Producer-Director and Tripti Pandey is a cultural activist in Rajasthan. His wife Nita is Vice President, client servicing at O&M. [10]
He has also mentored Prasoon Joshi during his tenure at O&M.[11]